Key Features

Preferential is a clean, super flexible and fully responsive WordPress Theme that was developed for business websites, shop websites, organizations, and users who want and need to really stand out above others. The Theme is built using part of Twitter’s Bootstrap 3 front-end framework, incorporated into the powerful platform we’ve come to known as WordPress and gives you a solid and flexible structure ready for any website you throw at it.

It comes with a plethora of options so you can modify layout, styling, and colors (unlimited colours to be exact) directly from within the backend using the WP Customizer options. Build your own site with several page templates, HTML snippets, change the colours, make it your very own personalized website with your unique style. Having over “31 Widget Positions” will definitely give you a lot of layout possibilities.



Whether you are on a phone, tablet or your desktop, Preferential has you covered with a fully responsive theme built for most viewing devices.

Unlimited Colours

Although this theme offers some preset colours, you have the option to customize your site with unlimited colours. Simply use the theme customizer.


WP Customizer

No two sites are alike with this theme because you get a huge list of options to help you customize your web site. You get layouts, unlimited colours, and more.


WordPress Gallery

WordPress has it’s own gallery but what you get with Preferential is a custom styled gallery. Click on an image and you get a sleek photo viewer.


Multiple Page Templates

Enjoy the benefits of having multiple page templates that you can assign to specific pages. You get several layout options and HTML snippets like this demo site uses.


Portfolio Plugin

Coming Soon – Why not showcase a list of clients, or media projects like photographs, illustration, and more. A new portfolio plugin so you can show what you’ve done.


Custom Widget Styles

Very few themes out there offer widget styles, but we’ve given you  8 beautifully designed custom styles that you can apply to almost any widget.


Jetpack by WordPress

This theme gives you the option to use the latest version 3.0 Jetpack (by which includes a huge array of amazing plugins…almost all that you will need.


Multiple Blog Formats

You get a large selection of blog post formats that are part of WordPress, where each is custom styled depending on the format used.


Font Based Icons

We gave you an awesome collection of font based icons which gives you a lot more flexibility from sizing to colours. Use them almost anywhere in your site.


Translation Ready

Language is important when you need to make your web site available to many people. Preferential is ready for translation with the included .pot  files.


HTML Snippets

Now you can copy and paste HTML snippets into your post, pages, or widget content that gives you a variety of in-page typography and other elements.